Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales.
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Archive for May, 2012
Global Marketing Today
Penguin Update: Should we eliminate links?
Today I am working again with the question of what to do when, after the penguin update the positions of your domain have fallen extremely.
A single person is rarely to blame for such a plight. Mostly this is due to the cessation of all managers to have 1) not properly dealt with the topic of SEO and 2) wanted to achieve a lot in a very short time. SEO blogs around the world have noted for some time (for years!) on the dangers of money-keyword link text. The problem was that an aggressive approach was never really punished, except it had really been greatly exaggerated. In the SEO field must not only be up-to-date, you have to be ahead of the algorithm. Although keyword anchor texts had brought more, we have long been drained from it. That meant a lot more work for us than for others. And now? Now we have benefited, while the “aggressive” SEOs have been punished. (continue reading…)
Using Computers – It’s Not Rocket Science
These days it’s strange to hear people say, “I’m just not computer literate,” as computers have evolved from archaic scientific calculators to simple point-and-click type machines. We suspect that today’s “computer illiterates” are people who haven’t taken the time to experiment with such a machine. And we strongly believe that spending just twenty minutes with one could turn the most adamant technological caveman into any one of those who have fun wreaking chatroom havoc on the Internet today. (continue reading…)